'Avatar' game isn't the usual movie tie-in

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Avatar," considered one of the most expensive films ever made

Director James Cameron's new movie "Avatar," considered one of the most expensive films ever made, dominated the UK box office on its first weekend but failed to reach the 10 million-pound mark.

The story of a man sent to infiltrate an alien race made 8.5 million pounds ($13.6 million), according to Screen International on Tuesday, less than last month's vampire sequel "New Moon" which took 11.68 million and well down from the record UK 2009 opening of 19.8 million set by "Harry Potter and the Half-Blood Prince."

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James Cameron's Avatar Trailer is the Best of all time

Today it arrived with 20th Century Fox choosing London to launch Avatar, Cameron's sole movie in 12 years – the last being Titanic.

Cameron said he was just relieved the movie was finally out there. "We can hold our heads high. We got the picture done by the skin of our teeth. It's been a four-and-a-half-year process and it's a relief to let people see it, to quit talking about it, to forget the rumours."

And there have been a lot of rumours. Rumours that the budget was double the stated amount, more like $500m; that the 3D effects

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james cameron's avatar 2009

Guardian can reveal that the last two are untrue. The film does not make you feel sick and it is not a disaster. All journalists watching the movie in Fox's Soho headquarters had to sign a form agreeing not to publish a review or even express a professional opinion online or in print before Monday. So by saying Avatar was really much, much better than expected, that it looked amazing and that the story was gripping – if cheesy in many places – the Guardian is in technical breach of the agreement. It is not a breach, however, to report that other journalists leaving the screening were also positive: the terrible film that some had been anticipating had not materialised. It was good

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